TL;DR: Porter’s got a new album coming out, the promo video is 10 HOURS long and littered with cryptic clues. If I had to guess, this album will sound like the beautiful music that could soundtrack the end of the world and I think there might be a release date hidden in the 48 second video loop. Scroll to the bottom and let us know if you can figure out what the hell those symbols mean!
Ok. First thing’s first Happy 10 Year Anniversary of College Dropout Day. One of the most important things about that album is that it showcased Kanye West’s meticulous perfection of everything he does; there is nothing that occurs in anything he does just by accident. Which brings us to this TEN HOUR long Youtube promo video for Porter Robinson’s upcoming album, which we now know is titled Worlds. Porter, much like Kanye, is also obsessed with perfecting what he puts out and he has told his fans numerous times that he is in search of creating an absolutely beautiful experience.
Let me preface this by saying this is entirely my opinion and that this could all be me overanalyzing or reaching. That said I think that this video is an unbelievably well thought out product. First of all the video is 10 hours long…obviously unwatchable in its entirety when really its only a minute of real contact. It’s soundtracked by what I’m guessing to be really LoFi sounding versions of songs from the album.. the song playing during the video sounds like a cinema score for the end of the world. The scenery shows visuals of beautiful sprawling hills and forests purple hue and grainy effect like an old TV. It then cuts to a Tyler Durden-ish variation of the Emergency Broadcast System messages used in the 1960′s if there was every going to be used if there was ever a nuclear threat. Although I’m not sure what the LLA refers to in place of what used to be FCC in the original, note the strikethroughs over the word EMERGENCYs as if that were to instill further calm and the use of WORLDS as if it were a city.
Here’s where it gets weird. The video breaks down into a detuned robotic voice constantly repeating the word WORLDS, which we know is the name of the album. To make this thing 10 hours means that you can’t scrub through the video easily…moving the slider at all on the video means you’re moving at minutes at a time not seconds. First of all, that means if you wanna see any of the video at all, you have to watch it from the beginning and the entire way through. That also means if you were trying to stop the video at any particular time you wouldn’t be able to scrub to it. Visually, it is a 48 second loop of and various digitally designed shapes and characters (like those seen on Porter Robinson’s Tumblr page), the album title, rapidly glitching text and a kaomoji face that looks to be somewhere between frustrated and upset, much like the face you would make if trying to stop the video for a very small amount of time at a very particular time to see something that might be hidden. So I went frame by frame and pulled the images.
I can’t make up or down of any of this stuff but if there’s one thing I know about Porter Robinson, there is nothing that he does that isn’t on purpose and even if those other symbols are just other various trolling kaomoji faces, he’s made me think this far into a 48 second loop and for him, I think that’s mission accomplished.
Written by: @randymcrandell | @thatnewjam