This collaboration between Yellow Claw, Diplo, LNY TNZ & Waka Flocka Flame came across my attention a couple days ago and I kinda breezed over it as another “trap banger”. Granted, this is an absolute BANGER but at a moment when the market for ignorant turnup music is kinda saturated, I could safely say I wasn’t looking to get rowdy during my daily 11am SoundCloud binge. Today, I came across this video with the caption “A thousand times more effective than EZOO’s PSA in my opinion…” and that was enough to catch my attention. With harm reduction and risk management seeming to be the most likely alternative to follow the current dominating policy of feigned ignorance, anything that adds to that conversation deserves a moment.
To lead off, big ups has to go to whoever conceptualized this whole idea because it isn’t until you see the video that the message comes through. Having Waka Flocka yelling how his “trap is going techno” is the perfect hook to serve as a tongue in cheek reference to the fact that rappers are now influenced by dance music more than ever as well as the fact that the “trap game” has switched up to cater to this new influx of “EDM”. While the Electric Zoo public service announcement was certainly well-intentioned, the message should focus on what an enormous risk it is that you don’t know what those substances are and how they got there until you test it, not just berating the “You can have fun without drugs!” message. The sonics of ‘Techno’ suggest a straight club banger that eventually even grows into a full hardstyle production, peep the video and follow the storyline that will change this turnup anthem into a serious warning about what you put into your body.
Written by: @randymcrandell | @thatnewjam