Macklemore & Ryan Lewis have officially gained my full attention. Yes, Thrift Shop has 343 million view on YouTube and has been given the full blown Top 40 treatment leading to my temporary hatred of the song but they may very well be the smartest guys in the industry. After reading a piece on WhiteRaverRafting about an interview done with Macklemore & Ryan Lewis’ manager and FINALLY getting a chance to listen to The Heist, I’m blown away by their story and movement.
If you took the lyrics off the instrumental the beats would still be songs in their own right (a distinction I’d give old school Kanye West and Xaphoon Jones production) and Macklemore’s ability to bring a message or story to a song is extraordinary. Take the re-release of their 2010 song ‘Stay At Home Dad’ for example; the goofy wordplay detailing the struggles being a stay at home Dad over a super-smooth beat (that sampled a Xaphoon Jones production by the way). Never thought I’d ever be hearing the phrase “Shit, it’s 4 o’clock, time for OPRAAAHHH” in a hip-hop track. Maybe these dudes should link up with the dude Lil Dicky?
— Macklemore (@macklemore) June 16, 2013
Macklemore & Ryan Lewis – Stay At Home Dad