Earlier today, at the Las Vegas-based EDMBiz conference, Insomniac Events (the people behind Electric Daisy Carnival) and Dick Clark Productions (the people behind the Golden Globes and American Music Awards) came together for a “special announcement” to unveil a partnership of the two production companies to bring a Dance Music Awards show to life in 2014.
“Creating an award show focused on all the creative components that contribute to the success of dance music (music, art, production and lighting) has been a dream of mine for years,” said Pasquale Rotella, Founder and CEO of Insomniac. “Partnering with dick clark productions was an easy decision given their experience producing the Golden Globes and the American Music Awards. I’m confident that our partnership will create an event that is focused on recognizing creativity without politics, and that it will celebrate all the elements that go into making dance music such a beautiful experience for the fans.”
This marks a huge development in the crossover of “EDM” into the mainstream now joining the ranks of every other major niche market to have their own award show (Country Music Awards, BET Awards, etc.). It doesn’t surprise me at all that Pasquale Rotella was able to make this announcement during EDC Week, the leadup to Electric Daisy Carnival: Las Vegas; I’m just curious to see which network decides to pick up the broadcast.
Written by: @randymcrandell | @thatnewjam