Let’s face it; in 2014, no one knows what they’re doing. Aside from the people that are in the super elite class of things, those that are currently successful were generally either early or lucky. Major labels are struggling to find a viable formula to meet their insane profit margins and independently released artists like Macklemore, Mac Miller and others have proven that there is a realistic path to superstardom without a major label record deal (major label distribution helps, of course). An important thing happened when SoundCloud introduced its repost feature however, as users could instantly skyrocket the reach of their tracks and as with all innovations, certain entities have looked to capitalize on the feature’s potential.
There are people making positive movements in the space and this feature has spawned some incredible collectives of artists who house themselves under a collective, effectively creating a new-age label. These aren’t the kind of “labels” that shell out 6 figure advances to record in Paris, but they’re combined promotion and exposure is enough to sell tickets to shows, drive interest and create a living for these artists as they hone their craft. Below are some of my favorite collectives out right now, let me know in the comments if I missed any!
Point Point: https://soundcloud.com/pointpoint
Moving Castle: https://soundcloud.com/movingcastle
Written by: @randymcrandell | @thatnewjam