We’re living in a kinda crazy time right now. With the ability to learn or do anything being just one YouTube tutorial or Google search away, people are now able to do infinitely more things than ever before with no formal “training”. This past summer, myself and ThatNewJam as a whole was handed an incredible opportunity in Binghamton, NY with the local hip-hop station 93.3 WJOB to help scale ForeverGlow, a successful series of local events into an event to be held at the Broome County Memorial Arena, with a capacity of 2200 people. Having a bunch of experience working as a freelance production assistant with my brother armed me with the basic understanding of how events work but this was the first time I was ever intimately involved with the planning and execution of an event from top to bottom.
One of the most worrisome parts of the entire experience was how I was going to be able to effectively organize a team of students from Binghamton University to spread flyers, hold locations of our mobile ticketing office (Pop Up Shops), and spread the word about the event on social media. The sheer amount of communication could stand to be overwhelming and I couldn’t imagine that I would be able to hold all of these people who are helping out accountable with the assignments. It can very easily become “Take these fliers and put them around” and your street team member shakes your hand, turns the corner and dumps the stack of flyers in the trash.
With it’s in-app assignment/email system, picture uploading option for easy collection of visual content related to your promotion and the geo-tagging features, SimpleCrew was one of the most powerful reasons that ThatNewJam was able to assist 93.3 WJOB in doing what had to be done in order to make ForeverGlow III: FutureHype ft. Bro Safari the successful event that it was with over 1400 tickets sold. As my experience in live event production and coordination grows, many things will change but the one thing I can absolutely assure is that SimpleCrew will continue to be the way that I organize promotional teams.
Written by: @randymcrandell | @thatnewjam